• Senior Digital & Social Marketing Manager

    Job Location(s) US-IL-Rolling Meadows
    Posted Date 4 weeks ago(4/24/2018 3:23 PM)
    Job ID
    2018-1338
    Subsidiary
    Ceannate
    Category
    Marketing
  • Overview

    The Senior Digital & Social Marketing Manager is responsible for creating and implementing the organization’s digital marketing campaigns. They will lead strategy and execution of all of consumer-facing paid, owned and earned digital media, creative & content development, media research and optimization, SEO analysis and brand strategy and planning. Reporting to the Chief Marketing Officer, the Senior Digital & Social Marketing Manager must be a trailblazer in innovation and the creative process.

    Responsibilities

    • Play an integral role in the company’s market process and experience, representing Ceannate Corp’s brand and digital ecosystem.
    • Collaborate effectively with tech experts, business leaders and best-in-class partners to address future improvements and retain business goals.
    • Conduct thorough research on trends and habits in the market to create ideal opportunities for interaction.
    • Stay on top of the dynamics of the digital industry, knowledge of key trends and best practices.
    • Select interesting insights and effective advertising to increase brand awareness.
    • Apply highest standards for SEM campaign management.
    • Deliver best-result, user-generated content advertising, relying on testing and optimization.
    • Develop effective strategies to engage people through search engines, banners, text, videos and social media advertisement.
    • Implement content strategy, planning, marketing, creation, promotion and analysis.
    • Perform additional duties as assigned.

    Qualifications

    Essential Qualifications:

    • Organization and planning; ability to understand and determine priorities, effectively manage time and develop work plans in order to accomplish tasks and/or projects
    • Judgment and decision-making; ability to apply general rules to specific problems to produce answers that make sense
    • Problem solving; ability to identify complex problems and review related information to develop and evaluate options and implement solutions
    • Innovation and creativity; ability to generate and translate ideas, merging analytical and creative spheres
    • Teamwork; ability to effectively participate and contribute as a member of a work group
    • Communication; exceptional ability to clearly and persuasively organize and convey information through verbal and written form
    • Oral comprehension; ability to listen to and understand information and ideas presented through spoken words and sentences
    • Self-starter with strong organization skills and ability to handle multiple projects
    • Ability to work independently with minimal direction in a fast-pace environment
    • Ability to work under pressure and meet specific deadlines

     

    Education and Experience:

    • Bachelor’s degree in business or marketing communications
    • Ten (10) years of experience in marketing
    • Experience with brand management and strategic business initiatives
    • Strong writing/editing skills and experience with content marketing
    • Strong understanding of digital and inbound marketing
    • Experience with Search Engine Optimization (SEO) analysis—CTR, PPC, and related concepts
    • Experience using sales and marketing platforms, such as Salesforce
    • Experience using social media and mobile platforms, such as Facebook, LinkedIn and Instagram
    • Proficient with Adobe Creative Suite
    • Proficient with Microsoft Office Suite, including Word, PowerPoint and Excel

     

    Language Skills:

    • Ability to read, write and speak English proficiently

     

    Physical Demands: The physical demands describe here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • Specific vision requirements include the ability to see at close range, distance vision, peripheral vision, depth perception, and the ability to adjust focus
    • While performing the duties of this job, the employee is regularly required to talk and hear
    • Possess the ability to fulfill any office activities normally expected in an office setting, to include, but not limited to: remaining seated for periods of time to perform computer based work, participating in filing activity, lifting and carrying office supplies (paper reams, mail, etc.)
    • Frequently required to stand, walk, sit, use hands to feel, and reach with hand and arms
    • Occasionally lift and/or move up to 20-25 pounds
    • Fine hand manipulation (keyboarding)
    • May require occasional travel
    • May require occasional evening and/or weekend work to meet deadlines

     

    Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • Internal office
    • The noise level in the environment is typically low

     

    Terms and Conditions:

    • Posting end date for this job is subject to change based on the discretion of the hiring manager.
    • Current Employees: Please make sure you are applying through the internal portal. The link should be listed on the SharePoint website under Careers. If you apply through this page, your application will be denied.
      • Please keep in mind that this position may only be opened to external candidates. Contact Recruiting for more information.

     

    Background Requirements:

    • Drug Test
    • Criminal Background
    • No Defaulted Student Loans
    • Employment and Education Verification
    • Professional References Required

     

     

    Ceannate Corp is an Equal Opportunity/Affirmative Action Employer
    Minority/Female/Disability/Veteran

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