• Email Marketing Manager

    Job Location(s) US-IL-Schaumburg
    Posted Date 2 weeks ago(1/3/2019 12:52 PM)
    Job ID
    2019-1450
    Subsidiary
    Ceannate Corp
    Category
    Marketing
  • Overview

    The Email Marketing Manager will be responsible for developing and executing effective email marketing campaigns to drive lead generation and user engagement. Reporting to the Director of Marketing, this individual will support and inform marketing strategy across the Ceannate organization, tailoring tactics to suit the unique needs of each subsidiary operation.

    Responsibilities

    • Own email campaign development and deployment to maximize lead nurture and generation performance, partnering with cross-functional teams to identify and align to channel objectives
    • Manage email marketing workflows including calendar, creative, coding, testing, execution, optimization, and reporting
    • Analyze campaign performance to blend insights with best practices that optimize campaign performance and reveal additional campaign opportunities
    • Conduct controlled, multivariate testing across a variety of parameters to ensure continuous improvement; variables include, but are not limited to, customer and user type, content, landing page design, subject message, and channel
    • Operate across ESP, Marketing Automation, CRM, internal email applications and analytics suite to execute and examine email campaigns and related functions
    • Create, execute, and optimize B2B, B2B-2C, and D2C campaigns to support nurturing and lead generation as well as user registration and ongoing engagement
    • Inform marketing strategy through data-driven findings, obtaining buy-in from departmental and leadership teams
    • Work with product, technology, and infrastructure teams to improve application and back-end automation
    • Maintain data hygiene through effective list management, vendor management, and collaboration with CRM team
    • Manage and integrate partner and vendor emailing services into overall email strategy and operations

    Qualifications

    • Bachelor’s degree in Marketing or other quantitative field
    • 5+ years of experience creating and executing large volume email campaigns involving A/B and multivariate experimenting; and dynamic content personalization via automation platforms
    • 5+ years HTML experience with HTML editor tools for email and landing page creation
    • 5+ years of experience operating enterprise-level Email Service Provider and/or Marketing platforms; experience with Salesforce Marketing Cloud and Pardot is a plus
    • Familiarity with analytical and database tools
    • Proficient with Microsoft Excel
    • Proficient with Microsoft Google Analytics
    • Ability to manage and prioritize multiple projects and work around tight deadlines in a fast paced environment with a strong attention to details
    • Detail-oriented with exceptional time management skills
    • Understanding of CAN-SPAM regulations
    • Knowledge of SEO

    Background Requirements:

    • Drug Test
    • Criminal Background
    • Education Verification

                                                          Ceannate is an Equal Employment/Affirmative Action Employee - Minority/Female/Disability/Veteran

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